Mario Julian with his partner Petrina together run a couple of businesses under the umbrella brand Magic Quiver, all of them in a small surf village Ericeira, in Portugal.
They have a surf shop, surf lodge, vacation rentals, a coffee place, and a restaurant.
We discussed with Mario about the impact of Covid-19 on their business, the story of Magic Quiver, also how they do things differently - one of the examples is how they collaborate with the world’s famous shapers and how they host them in Ericeira.
Listen to podcast on iTunes, Spotify or Soundcloud.
What we discussed:
Covid-19 crisis and how Magic Quiver business impacted is impacted, what changes they had to make?
The beginning of Magic Quiver surf business story and how Mario ended up in Ericeira
What was the first? Surf shop or the accommodation business?
Growing the brand by inviting famous shapers
What are some less crowded surf spots that are not so far from Ericeira?
What are Mario’s favorite surf brands?
Surfpreneurs podcast is hosted by Peter Fabor, the founder of Surf Office.
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Transcription (automatic, sorry for typos)
[00:00:00] Peter: [00:00:00] Hey, I'm Peter. And you're listening to another episode of Surpreneurs podcast
[00:00:05] Peter: [00:00:05] This time I'm going to interview Mario from Magic Quiver. Mario and his partner. Petrina run a couple of businesses under the umbrella brand Magi Quiver, all of them in a small circle. Each area in Portugal, they have a surf shop, serve logs, vacation rentals, coffee place restaurant, and probably some other things I don't know about.
[00:00:25] Uh, we discussed with Mario about the impact of COVID-19 on their business, the story of magic fever, also how they do things differently. One of the examples is how they collaborate with world's famous shapers and how they host them in Nettie, Sarah. Hi, Mario. Uh, welcome to the surfpreneurs
[00:00:42] Mario: [00:00:42] podcast. Well, thanks, Peter.
[00:00:45] I'm excited to have a little chat with you. Uh,
[00:00:50] Peter: [00:00:50] we already chatted a bit before, before this podcast a bit prepare for, for this episode. And now the current [00:01:00] hot topic is, uh, is COVID-19 and, and the, the crisis, uh, I think in Portugal where you are based, uh, It has been already like, uh, for last two months impacting, uh, everyday's life.
[00:01:16] So how was, uh, how is your
[00:01:18] Mario: [00:01:18] business, how was your business impacted by,
[00:01:22] Peter: [00:01:22] by Corona?
[00:01:24] Mario: [00:01:24] Yeah, challenging times for sure. Um, it's been about six weeks now since we closed the doors, um, off. The shop, our little deli, the restaurant and our bed and breakfast. So, um, I would say biggest, um, difficulty here. I mean, besides the obvious lack of revenue is maybe the uncertainty, you know, and like the lack of information to base your decisions on and to, to make any plans, you know, um, it's been [00:02:00] a six weeks long kind of.
[00:02:02] Day to day planning and operation. Um, the only thing that we were kind of able to do, uh, to quickly build an online shop for, um, for our surf shop. Um, we did have the structure there because we were already selling surfboards online and, um, fins and wetsuits. But now with this situation, we decided to also then pretty much upload the whole range of products that we have at the shop.
[00:02:31] Like a lot of clothing, soft goods, accessories, all kinds of stuff. So, um, that took like, um, I would say a solid solid two weeks and, um, So basically we kind of focused our efforts on that because that's the only thing that wasn't really restricted, you know? And, uh, yeah. So these, these past, um, six weeks that's, uh, that's what we've been doing.
[00:02:58] Peter: [00:02:58] So, uh, [00:03:00] the hospitality business, you basically put on halt and you, you haven't been doing anything like any changes besides of like closing the business. You haven't been trying to figure out like, uh, longterm rentals or. Different different business models.
[00:03:18] Mario: [00:03:18] Yeah. Um, we were kind of, um, really struggling with the, with the lack of information on, you know, what was, um, what was still allowed.
[00:03:26] Um, it was very clear that, um, things were going to be shut down. We did have guests of course, at that at a period already in the lodge and in our apartments, that was kind of slowly fading out. And I mean, there was kind of no, um, indication of how long this was gonna take or, you know, so. That was the most frustrating part we had to be, you know, just kind of passive relief for, I would say the first two or three weeks.
[00:03:57] Um, on the only one, he was a little bit [00:04:00] clear that, you know, um, this was going to affect pretty much to the whole season, if not like the whole year. Um, we were able to. Then make some decisions, make some plans. And, um, we did try to focus on like long or midterm rental, but, um, yeah, it was, it was hard to commit to it because obviously you're not making the same kind of revenue that you would do under like a normal operation.
[00:04:29] And yeah, again, just with the w without any clear information, it was just hard to, to make these crazy decisions. Yeah.
[00:04:39] Peter: [00:04:39] Uh, you are, you're based in a small coastal town in Portugal called Aerie. Sarah, is it it's if I'm correct. It's 30 minutes from the Lisbon airport and, and, yeah, I'm just curious how you ended up there.
[00:04:55] I know that you, before you, you have been living in Asia and you had the business in Asia, [00:05:00] so what's, uh, what's your can stances convinced you to move from Asia to a small Portuguese village.
[00:05:08] Mario: [00:05:08] Yeah. So, um, I ended up in and lived there for about six years. Um, that's where my wife is originally from. And, um, when, when we met, she had just moved back to Kuala Lumpur after some time in the UK.
[00:05:28] And I was, yeah, I was pretty keen on going there and spending some time there. And, um, the plan was never really to stay that long, but she had, she had a good, um, she had a good career going on and, um, I started a little business with her also, and that went pretty well. And you know, it just kinda turned into a couple of years, but the plan was always to move back to Europe at some point.
[00:05:53] And, um, when we had two, two kids, And they were like, um, I think two and [00:06:00] four when we decided the case time to move. So they still have time to adjust to like a new environment and pick up the language and all of that. And then we had shortlisted a couple of smaller towns in Europe from for, for both of us.
[00:06:14] It was very important to be somewhere by the sea. For me, it had to be somewhere with, with good surf. I had to be somebody with good climate and yeah, so we shot listed. I think that the Indian, it was Barrett and Sebastian and Eddie, Sarah. Yeah.
[00:06:34] Peter: [00:06:34] Why, why had he said, are there, how many years ago was this?
[00:06:37] Mario: [00:06:37] So this was in 2013.
[00:06:40] Yeah. So seven years ago almost. Yeah. Um, I think our, our number one was always a beer it's I guess. Um, I already had some connections there and I spoke the language. So it's kind of seemed like the obvious choice. But [00:07:00] then, um, I brought my wife and her family here on a, on a holiday over Christmas. And my wife just really liked, said very much.
[00:07:12] And the numbers of sunshine, for example, at a, that the hour of sunshine are much, much higher than let's say the areas for example. And, um, people were maybe a little. Um, more open towards, um, new commerce, you know, and, uh, it was also still, I mean, it was 2013, but Porsche was still very much effected by the global financial crisis.
[00:07:41] So there was a little bit more opportunity here than saying, uh, and dear it's, you know, um, And we always came with the intention to start a business and Portugal in that sense was just a little friendlier, maybe, you know, and easy to [00:08:00] get a foot in the door, more opportunities, not so saturated yet. And then the other two places.
[00:08:05] Peter: [00:08:05] So, what was the first business you started in Portugal? Was it the surf shop?
[00:08:11] Mario: [00:08:11] Yeah, well, we came with the idea. We had a business plan and everything. We made some efforts on finding a property for it. It was supposed to be. Basically everything that we're doing now, but instead of so decentralized in like four different locations, it was all supposed to be in one building.
[00:08:27] So it was, um, it was supposed to be the swallows in and, uh, it was, uh, kind of surf inspire, you know, um, ocean inspired, bed and breakfast with a shop cafe or a little restaurant. Yeah. Um, that, that was the plan. We came here looking for a property for that, and that kind of dragged on and on and on. And, um, we just couldn't find the right place.
[00:08:54] And then, uh, just because we were kind of starting to get a little itchy started, [00:09:00] um, uh, renting apartments. Renovating them and, um, doing short term rentals. Yeah. Yeah. That's, that's how it stopped that. So I guess accommodation was pretty much the first thing then. Um, I got involved with, um, a local surf shop.
[00:09:18] That was, that was here in the village. Um, That shop wasn't doing very well at the time. And, um, it kind of had the similar vibe of what I wanted to start anyway. So I figured it might be good idea to just team up with someone that already had something going on. Um, yeah, so that was the beginning of, uh, or that was to start it from my involvement in magic quiver.
[00:09:45] Then that partnership didn't last, um, past, I don't know. I think it was like, Three years, two years, three years when I took over the shop basically, [00:10:00] and combined to accommodation business and, and the shop. So at that time we had a couple of apartments going on. Um, it was still two separate businesses, but I could already see it.
[00:10:11] It was like a big overlap in like clientele, you know, the same people that were staying at our places where. Um, customers have to shop. And I always had a lot of shop customers that were asking, you know, where's a good place to stay or rescue a place to eat. So I could already see that, um, the audience was kind of like the same, and that's when we decided to also brand a commendation business under magic river.
[00:10:38] Peter: [00:10:38] I liked, uh, when I first time visited your shop, that it worked as a reception for your vacation rentals and comparing to, I guess, traditional way. When you rent Airbnb apartment somewhere, you are chatting with the. With the landlord, uh, on the WhatsApp or on Airbnb. When [00:11:00] are you going to do the check in?
[00:11:02] And then you're waiting somewhere and searching for the place. I, I see this like a huge benefit that people basically come to your surf shop and they're feeling welcome. Then you offer them. A good coffee. They can, they can stay a bit and wait for someone coming, coming to pick them up and show them the apartment.
[00:11:24] So I think this concept was, was very cool. But later I understood that you, you started to scale this, um, vacation rental apartments. You had more of them, and then you decided to open. Uh, one big, what is not already a vacation rental. It was a, it was a large or small boutique serve, hostile hotel. How would you call it?
[00:11:48] Mario: [00:11:48] Yeah, so, I mean, we call it the lodge. We call it the magic river surf lodge. Um, technically it's a, it's a bed and breakfast. Um, we don't serve the breakfast in house, but in our deli [00:12:00] that's, um, there's like 15 meters down the road. Um, yeah, it was the accommodation business was going really great. It was much less effort in, I would say more profitable than, than the retail business of the shop and like the ServPro production and all of that kind of stuff.
[00:12:19] And, um, yeah, it was, it was funny because in the beginning we had such a hard time like getting stopped it and finding the right location. And then there was this moment. I guess it was maybe after. Yeah, probably after like three years when opportunities started to pour in really, you know, like more than me could actually, you know, jump on and the, the, that building just, um, it was up for rent and it was kind of like what we had been looking for for this whole time, you know?
[00:12:55] So that we were pretty confident because the apartments I know for going, going [00:13:00] good. So we, we decided to just, yeah, make that a little, make it a little bigger. Um, having the apartments, like all around the village was also always a bit of a struggle because you know, like just check-ins and checkouts, you were kind of running around all over the village the whole time.
[00:13:19] And the idea of having all under one roof was, was really tempting.
[00:13:25] Peter: [00:13:25] or do you think that made the resale era so trendy over the, over the last years? Because for Mary, Sarah always been a popular one of my favorite places in Portugal, maybe in Europe, not only for surfing, but just in general to spend the time and, and, uh, Uh, have a nice dinner in the village.
[00:13:46] We've always had a nice vibe, but for some reason it became super trendy over the last two years, I would say.
[00:13:55] Mario: [00:13:55] Yeah. Yeah. Um, I w I would, I [00:14:00] would probably ask why hasn't it happened earlier? You know, the it's pretty unique setup. It's a nice little town, you know, really picturesque. Um, it's. Kind of rustic and really authentic, but it's only like half an hour from a capital city and the international airport.
[00:14:22] Like you, you, if you arrive at Lisbon airport, it's. 30 30 minutes, 35 minutes, um, highway straight to 87. So it's just super accessible. And then, um, the climate's good, you know, and Portugal in general is still rather affordable if you compare it to say like France or, you know, other countries in Europe.
[00:14:45] And, uh, also the surf setup here is great. So there's. There's just, I don't know the exact numbers, but there's like 20 different spots in just a stretch of a few kilometers of coast, you know? So if you're based in the [00:15:00] village here, you can walk to a lot of different waves. Is everything from beach breaks, reef breaks to point breaks and, um, you can kind of surf year on, you know, um, yeah.
[00:15:14] For me, I guess it got like really popular the last two years because, um, it was declared a world surfing reserve. When was that? I think maybe as a couple of years ago already, but it's just kind of been marketed smartly, you know, from, I think Portugal in general was kind of marketed well as a tourist destination.
[00:15:42] Um, Overseas, also in the States and Australia, I think surf probably played the biggest role, you know, that world surfing, reserved, and it had a couple of really big, um, uh, surf competitions. Like they had the world junior finals here then, um, there was, [00:16:00] uh, 10,000 prime events from the WQS they're just kinda, you know, was kind of more in the media.
[00:16:11] I reckon like surf media in particular, but also mainstream media and, um, Yeah, I guess it gets to a point, you know, where, um, that attracts, um, new people with new concepts and maybe gets a, a trendier or, or a fresher look. Uh, yeah, I dunno. It's now, if you walk around here, you, you see the same people that you see in Chengdu in Bali, you know, it's really.
[00:16:44] Peter: [00:16:44] Yeah, because yeah, I remember I said a couple of years ago, it was never on only surfers and locals and it always had like a lot of, uh, Portuguese people from, from Lisbon. Mainly coming for a weekend, just for, uh, [00:17:00] for a lunch or hang out, hanging out, like going to the beach or, or really like just visiting, but not staying overnight.
[00:17:10] And, uh, over the last couple of years, I noticed that there are many people who are actually not surfers and foreigners coming to visit. And. We can call them hipsters or this type of segment of, of, of travelers. And yeah, for me, it was always, uh, always been, uh, unclear why it happened so quickly, only over the last two years because every Sarah always had.
[00:17:39] These things you mentioned before never became so popular.
[00:17:43] Mario: [00:17:43] Yeah. I mean, maybe kind of goes hand in hand with like the trend of, you know, digital nomads or, you know, PE people being able to live somewhere where they don't work really, you know, and I guess a place like Katie said, it kind of predestined for that.
[00:17:59] It's, [00:18:00] it's affordable. You have good access, you have good climate, you know, um, Yeah, I guess just makes, makes sense for a lot of people, you know, like, like it did for me, you know, like if you, if you look at what it offers, you know, if you really like make a list, if you have certain criteria, um, it's, it's a very unique place.
[00:18:19] It's probably like the only place in Europe where you're that close to a city where it's that affordable with that kind of climate with that quality of surf, you know, it's just not that many places that can compete with ERISA in that
[00:18:32] Peter: [00:18:32] sense. I definitely agree. We shouldn't oversell it too much because it's a small place to be.
[00:18:41] It's going to be too crowded. Uh, it's already, it's already crowded on the, on the most popular search spots. Uh, you, uh, I've been following you on Instagram. You build very, very strong brand. And, uh, uh, what I always like at [00:19:00] the stories of. Shapers famous shapers. You invite to Eddie, Sarah, they stay with you a couple of weeks.
[00:19:07] They make surf boards and simplifying it. You, then you sell them in there in their shop. How does it work? Because this is very, very cool
[00:19:17] Mario: [00:19:17] concept. Yeah. So basically instead of just buying the surfboards from suppliers and reselling them, which is. Very bad business surfboards in general. Um, for, for me personally, the passion really lies into surfboards that's.
[00:19:39] That's why I wanted to be involved in all of this. So we decided to just bring those people here, you know, have them have to work with us here locally on, on the production. Um, like, like that we can basically, they come here, they, they oversee, um, The shaping of the [00:20:00] surfboard shaped the boards from, from the blanks and then they get laminated locally.
[00:20:04] So like that it has, um, a really positive effect on the local surf industry here, you know, instead of just importing product or buying product that actually gives work to like, um, a few different, um, so four factories. Like they're laminators, they're Sanders, they're they're polishers, you know, and for us, it's a really fun process, like for me in particular.
[00:20:29] And, um, it gives us a chance to also really work, um, with clients on a custom order basis, you know, so the boards can be really tailored to that specific client and his needs at the same time. It's also a really great, um, Yeah, it's really great content, you know, like it's interesting those two to bring people from Australia or California or Brazil, and, um, here, hear [00:21:00] how they got started or what their lives are like, and kind of, yeah.
[00:21:04] Document that a little bit and connect people this, uh, so much that came out of it, like so much more than surfboards, you know, like, um, Those, those shapers that come here, they usually come from surf locations also. So very often it happened that a shaper came here and then the year after like lots of his friends and their families came on holidays, you know, just because, um, they had a good time here.
[00:21:30] Um, they, they told their friends about it and yeah, it's kinda lots of cool stuff coming.
[00:21:37] Peter: [00:21:37] They also become kind of ambassadors of our area, Sarah.
[00:21:41] Mario: [00:21:41] Exactly, exactly. Especially those that come back on a yearly basis. Um, of course there's always people that kind of pass through maybe, maybe only one time, but there's people that we've been working with for a couple of years and we really see how that kind of, um, brought you.
[00:21:58] Um, [00:22:00] yeah. I don't know a new pool of clients from, from their respective locations. So 87.
[00:22:07] Peter: [00:22:07] Uh, coming back where we started, uh, beginning of this interview, we're talking about Corona, just a hypothetical question. If you, if you can, if you have a time machine, uh, what would you do one year ago? If you know that, uh, this situation is going to happen and stop traveling and we will have this.
[00:22:32] This crisis, what would, what would you do differently
[00:22:36] Mario: [00:22:36] in your business? Yeah, I probably just prepare, I guess, prepare for it a little better than having, instead of having to react to this situation, you know, um, like what, what we did, um, was obviously look at all of our, our costs really, you know, and.
[00:23:00] [00:22:59] Kinda quickly cut out what, what wasn't essential or, um, really, really necessary to continue the business. So there was actually a couple of things that were totally redundant our business, you know, that I, I stopped now, like for example, we gave up our office, uh, you know, everybody's been working from, uh, From home for the past six weeks, it works as well as it did before, when we had the office.
[00:23:29] You know? So there's kind of things that you realize now during times like this, that maybe you weren't seeing before, you know, so I guess those, those things could have, those decisions could have made earlier, you know, sometimes it's kind of postponing, you know, or progressed in dating because you don't really have to.
[00:23:51] Level of urgency that forces you to make those decisions, you know? Um, yeah, but yeah, I mean, like [00:24:00] I had some when all this started and, you know, I was, yeah, it was a really confusing time. So I actually called up a couple of people, like that had more experience like in the surf industry or like with business.
[00:24:13] And I asked for advice and there was, uh, one really good one that we kinda. You know, made our strategy for the last six weeks to navigate through this. And that was from, um, one of the shapers that had visited us. Um, couple of years ago, uh, I asked him how he went through like a few of the bigger economic dips, you know, like in his, in his 40 years career.
[00:24:38] And, um, he said, uh, authenticity and customer service and, um, A slim down basically, you know, tighten the screws. So I guess all of these things really worked for us now during this time. And it could have worked if [00:25:00] we did that before already, you know, I mean, of course you always try to be authentic. You always want to have good customer service and you know, you, you want to be cost efficient and all of that, but I guess, unless you're in a really, really drastic situation, like right now, Maybe you're not really forced to make the tough decisions yet, you know?
[00:25:22] So yeah. As tough as all of this is now this whole situation, I think it's been a, yeah, I dunno, extremely valuable business lesson, at least for me, like I don't have a business background. I didn't study economics. So, um, yeah, so trying to kind of see it. As much as I can in a, in a, in a positive light also, and take away from it as much as I can.
[00:25:51] And like maybe, um, yeah, make sure that the businesses that we have kind of come out of this maybe more [00:26:00] solid than before, and obviously not in a financial aspect because you, you, you just kind of compensate the loss of revenue, but just from a. Maybe with like a clear idea of what it needs to be and what needs to be done, you know?
[00:26:16] Yeah. I mean, if, if I knew a year ago that this was going to happen, maybe in a year, I could have made much better preparations than trying to react to this in like a week or in two weeks, you know? But yeah. Um, I guess for small businesses like us, it's very important to be. Efficient, you know, um, that was certainly a problem that we had and we were, we were growing and within that growth kind of, um, maybe lost efficiency, um, and also had a lot of like loose ends or costs that weren't that obvious.
[00:26:58] And, um, [00:27:00] yeah, that is something that now we're kind of ironing out and that's maybe. One of the positive aspects of all
[00:27:09] Peter: [00:27:09] of this. Yeah. 100%. I agree. I saw it on, on our business that, uh, just made the review one month ago of all the software we are paying for and realizing like, Oh, we are paying so much for things that we are not using, or they are like much cheaper alternatives.
[00:27:31] And, and after making this review, that took me. 30 minutes, really not, not more than 30 minutes. Uh, we saved more than 50% of our costs on all the software we are paying. And of course these things you can do in the time when everything goes well, but if you are not forced to you, you are, you are not doing them.
[00:27:54] Or most people
[00:27:55] Mario: [00:27:55] are not doing them.
[00:27:58] Peter: [00:27:58] Uh, to, to end [00:28:00] up with, uh, something, something positive. Uh I'm I'm curious, like if you can name one certain spot, like your favorite surf spot in Portugal, but that it's not located. Okay. Let's say 10 kilometers distance from Mary, Sarah.
[00:28:21] Mario: [00:28:21] Well, I'm kind of always trying to avoid most obvious spots, you know?
[00:28:30] Um, sometimes that means sacrificing wave quality, but usually I have a better time surfing alone or with some friends or at least less people than, um, When I'm trying to go to, you know, the spots that everybody knows or everybody frequent, I don't really have one favorite. I guess I'm a goofy footer. And there's like, I'm [00:29:00] living in like the right hand or paradise here for me.
[00:29:03] I'm always, I'm always, when I make the effort to. Go out of first surf. I'm looking for left as a couple of neat places. North of has less people. And it just, I like going to places where it takes a little bit more effort to find the way maybe, or to get there. That usually means there's, there's less
[00:29:32] people.
[00:29:36] Peter: [00:29:36] And if you think like out of your mind, like, what are the three of your favorite surf brands,
[00:29:46] Mario: [00:29:46] um, surf boards or clothing,
[00:29:51] Peter: [00:29:51] any sort of brands, sort of related sort of brands. It can be a product. It can be a fashion, clothing, whatever. [00:30:00] Yeah,
[00:30:01] Mario: [00:30:01] there's plenty. Like, um, don't get me started. Can
[00:30:05] Peter: [00:30:05] I ask you tell about three?
[00:30:07] Mario: [00:30:07] Yeah, yeah, no, it's hard to narrow it down. Um, there's, there's a couple of shapers and surfboard brands that I find very inspiring. Um, yeah, for different reasons. Some of them, because they have, I don't know, really good. Design or product going on or kind of like a strong brand end game of this floor, their legacy.
[00:30:33] Um, obviously I like the people that we're working with and in, in that sense, um, like it's the shapers that we work with and the brands that I'm working with. Those are literally my favorite brands. And I think that's maybe one of the reasons why I'm not having a hard time selling this stuff because, um, again, no business education, no sales experience [00:31:00] really before this, the only reason why this works is because I'm really into all of that stuff myself and, um, So for surfboards, we, we work with Gary McNeil from Australia.
[00:31:12] I really believe in his concept, his approach to South port design. Um, another guy from, um, originally South Africa, it's based in st. Clement, Donald brink, um, who was, I don't know, really, um, progressive. Uh, smart tightened to shape her. Um, drive is for animals. They all have kind of different, um, approaches to, you know, to, to their work, to, to building surfboards.
[00:31:43] And to me, it's really fascinating to see how you can choose like different. Um, path or a different approach, but still come up with a very good product. There's not just like one way of doing things. That's what I like about working with [00:32:00] different surfboard shaper. So those, those, those three would be good ones to mention then on clothing brands.
[00:32:09] Yeah. I mean, I'm usually not that focused on the particular style of, um, that brand, because I mean, that really changes, um, throughout time quickly, you know, some, some brands are kinda more on trend in the edgier and they're, they're kind of look changes faster. I usually look at them more as. Brands really, and their story and how, how they developed over the years.
[00:32:37] And it's interesting that some, some of the brands that we're selling the, um, kind of started out during the same time that we started out. And so I've known them for like a long time and that kind of turned into a personal relationships also. So for, for clothing, um, Kind of [00:33:00] more, maybe focused on Australian brands.
[00:33:02] Um, we work closely with the critical slide society, um, and also Aloha Zen it's. Uh, somehow when it comes to clothing, maybe, um, Australian brands or maybe less risk restrain by. By a tradition, you know, so, um, stuff, um, stuff's cool. Um, always kinda interesting, um, with a, with a good sense of humor. I like it when, um, I like it when surfing's not taken too seriously, you know?
[00:33:40] Um, what I always, the side of surfing that always fascinated me was the. The casual side of it really, you know, like, um, where you go in it's about having a good time and having, having fun rather than I'm seeing it too, uh, too much performance [00:34:00] focused, you know? So I like, I like brands that have that similar vision, you know, that, um, surfing's just kind of something loose, you know?
[00:34:10] And you, you don't need to take it too seriously.
[00:34:14] Peter: [00:34:14] Yeah. Find us to get yourself. Um, I'm excited and thank you for sharing your story.
[00:34:22] Mario: [00:34:22] Yeah, it's been a pleasure. Thank you for having me.
